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THE RIGHT SOLUTION TO MAKE YOUR BUSINESS
STAND OUT

We take a consultative approach to deeply understand the end consumer. This insight allows us to create digital experiences that build lasting connections between brands and people. Our collaborative spirit and commitment to excellence help us unlock the full potential of our clients through data-driven strategies and innovative creative ideas.

What we do

Before diving into each project, we conduct research and directly engage with the end consumer to understand their desires and needs. We analyse the competitive landscape to ensure a unique positioning.

We help our clients keep their brand memorable and aligned with the times. We develop all aspects of Brand Identity, ensuring coherence across brand activities and facilitating genuine connections with their consumers.

Content builds a deep connection with consumers, and it should be reinforced daily. We study the market and find the most effective narrative thread to build an authentic and engaging story, capable of strengthening emotional bonds with audiences.

We design experiences that make encountering your brand intuitive, satisfying, and, above all, impactful. We examine all touchpoints, both physical and digital, and create experiences and services that meet people's real needs.

We design and develop websites that allow clients to express themselves, engaging audiences in their story. Through this direct channel of contact, we narrate the products, services, values, and social commitment of brands in their own voice.

Based on the study of both current, potential and target buyers of a brand, we design e-commerce platforms for immediate usability. These platforms capture the user's attention and guide them through a process of discovery and purchase.

We identify the best ways to engage consumers through tactical actions such as contests or casual games. These initiatives can exist both online and offline, ensuring immediate results for the brand.

We help clients identify the right mix of content, formats, and channels to invest in. We monitor results and optimise campaigns to ensure maximum returns.

We support companies in defining effective strategies for direct contact with their customers, from analysing the customer base to studying the best creatives and implementing newsletter sendouts.

How we do it

We apply a validated user-centric methodology and blend your business needs with design excellence and technological innovation.

LEARN

We identify the best opportunities for our clients through business analysis and research, consumer insights, and market trends. We look at the client's business with fresh eyes, committed to capturing the differentiating elements that will allow them to stand out from the competition.

Quantitative & qualitative research

Brand assessment

Heuristic analysis

Visual analysis

Technical assessment

Project management approach

Media & SEO evaluation

Playground

IMAGINE

We define our perspective on the project, guided by the needs of the end customer. This is the phase where the brief intersects with market insights and where we propose a series of high-level solutions to achieve the final goal.

Brand strategy

Service design & Business models

Creative concepts

Marketing strategies and tactics

UX Design

UI Design & interaction elements

Technical requirements

Playground

PLAN

We translate solutions into a concrete plan: activities are prioritised based on business needs and we plan them to achieve our shared objectives.

Comprehensive brand experience

Communication & measurement

Prototyping & user validation

Visual proposals, UI Kit, Design system

Contents strategy

Media & SEO strategy

Monitoring and coordination

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CREATE

We bring our client's vision to life, coordinated across all channels involved. Our consultative approach means we monitor project and we consistently propose evolutionary actions and ideas for improvement.

Visual identity & brand assets

Services development

Website and E-Commerce development

Online contests and casual games

Digital contents

Digital marketing campaigns

Email marketing & Loyalty program

Playground

How can we help?

Request a no-obligation appointment. Our team will contact you as soon as possible to discuss your needs.

Or just drop us an email at info@playground.it