THE RIGHT SOLUTION TO MAKE YOUR BUSINESS
STAND OUT
We take a consultative approach to deeply understand the end consumer. This insight allows us to create digital experiences that build lasting connections between brands and people. Our collaborative spirit and commitment to excellence help us unlock the full potential of our clients through data-driven strategies and innovative creative ideas.
What we do
Before diving into each project, we conduct research and directly engage with the end consumer to understand their desires and needs. We analyse the competitive landscape to ensure a unique positioning.
We help our clients keep their brand memorable and aligned with the times. We develop all aspects of Brand Identity, ensuring coherence across brand activities and facilitating genuine connections with their consumers.
Content builds a deep connection with consumers, and it should be reinforced daily. We study the market and find the most effective narrative thread to build an authentic and engaging story, capable of strengthening emotional bonds with audiences.
We design experiences that make encountering your brand intuitive, satisfying, and, above all, impactful. We examine all touchpoints, both physical and digital, and create experiences and services that meet people's real needs.
We design and develop websites that allow clients to express themselves, engaging audiences in their story. Through this direct channel of contact, we narrate the products, services, values, and social commitment of brands in their own voice.
Based on the study of both current, potential and target buyers of a brand, we design e-commerce platforms for immediate usability. These platforms capture the user's attention and guide them through a process of discovery and purchase.
We identify the best ways to engage consumers through tactical actions such as contests or casual games. These initiatives can exist both online and offline, ensuring immediate results for the brand.
We help clients identify the right mix of content, formats, and channels to invest in. We monitor results and optimise campaigns to ensure maximum returns.
We support companies in defining effective strategies for direct contact with their customers, from analysing the customer base to studying the best creatives and implementing newsletter sendouts.
How we do it
We apply a validated user-centric methodology and blend your business needs with design excellence and technological innovation.
LEARN
We identify the best opportunities for our clients through business analysis and research, consumer insights, and market trends. We look at the client's business with fresh eyes, committed to capturing the differentiating elements that will allow them to stand out from the competition.
Quantitative & qualitative research
Brand assessment
Heuristic analysis
Visual analysis
Technical assessment
Project management approach
Media & SEO evaluation
IMAGINE
We define our perspective on the project, guided by the needs of the end customer. This is the phase where the brief intersects with market insights and where we propose a series of high-level solutions to achieve the final goal.
Brand strategy
Service design & Business models
Creative concepts
Marketing strategies and tactics
UX Design
UI Design & interaction elements
Technical requirements
PLAN
We translate solutions into a concrete plan: activities are prioritised based on business needs and we plan them to achieve our shared objectives.
Comprehensive brand experience
Communication & measurement
Prototyping & user validation
Visual proposals, UI Kit, Design system
Contents strategy
Media & SEO strategy
Monitoring and coordination
CREATE
We bring our client's vision to life, coordinated across all channels involved. Our consultative approach means we monitor project and we consistently propose evolutionary actions and ideas for improvement.
Visual identity & brand assets
Services development
Website and E-Commerce development
Online contests and casual games
Digital contents
Digital marketing campaigns
Email marketing & Loyalty program
How can we help?
Request a no-obligation appointment. Our team will contact you as soon as possible to discuss your needs.
Or just drop us an email at info@playground.it