Boost your business with
GENERATIVE AI
We help brands unlock the potential of generative AI in their communication activities.
Let's take a look at the numbers
60%
60% of companies believe that generative AI can enhance customer experience and drive innovation.
30%
Only 30% off companies have started experimenting with generative AI and a further 30% plan on doing so within the next year.
50M
The adoption of generative AI could increase Italy's GDP by approximately 50 billion euros by 2030.
Scenario
Many companies are facing different challenges in adopting artificial intelligence. The main challenges include lack of adequate tools (57%), doubts about data use (56%) and complexity in integrating AI with existing systems (45%). In addition, 40% of companies complain about a lack of internal skills needed to implement these technologies.
SHAPING
YOUR IDEAS
Discover the quickest and most effective ways to achieve results that seemed unimaginable until only recently.
What we do
Playground can help you overcome these difficulties.
We are a strategic partner dedicated to helping brands integrate generative AI into their communication processes. We guide companies to understand and effectively use generative AI tools to enhance creative processes, improve productivity, automate repetitive tasks, reduce errors, and gain valuable insights from data.
We’ll help your business reach new levels of efficiency and innovation.
How we work
We provide consultancy and mentorship on generative AI through customised training sessions, led by professionals from our team. Our support can be tailored to meet the specific needs of your company, whether it involves targeted consulting on particular projects or guiding various teams in becoming familiar with AI tools and methodologies.
We help companies with the practical integration of AI into their creative and operational processes, ensuring a smooth and productive transition to these technologies.
Practical Solutions with Generative AI
Generative AI can create visual simulations of advertising campaigns, photo shoots, marketing materials, and events, allowing you to visualise ideas before they are executed. This capability is especially valuable in the fashion and luxury sectors, where visual presentation is crucial.
We can train AI using custom datasets to enable it to co-create authentic and coherent textual content that aligns with your brand's tone of voice. This synergy between AI and your brand allows for the rapid production of effective communications and content structures while maintaining your company’s identity.
Generative AI can create visual simulations of advertising campaigns, photo shoots, marketing materials, and events, allowing you to visualise ideas before they are executed. This capability is especially valuable in the fashion and luxury sectors, where visual presentation is crucial.
Generative AI can act as a co-creator by generating ideas and suggestions that professionals can refine. This approach not only sparks creativity but also enables faster iterations and testing of various visual elements, ensuring a cohesive brand identity.
Generative AI can tailor text, images, and videos to specific audience segments, markets, or communication channels. It can generate alternative versions of marketing campaigns, enhancing engagement, communication effectiveness, conversions, and customer loyalty, all while minimising the impact on creative workload and production costs.
Generative AI can streamline the A/B testing process by producing variations of content and design to identify the most effective options. This method allows for continuous optimisation of marketing and communication strategies based on real performance data.
Start integrating generative AI today
Book a no-obligation consulation. Our team will contact you shortly to discuss your needs
or just drop an email to ai@playground.it