Let's elevate your
BRAND IDENTITY
We communicate the values and soul of a brand through visual identity and storytelling, making it recognisable and memorable.
What we do
We conduct in-depth industry research to understand the market, competitors, and target audience.
We analyse the brand and, based on its identity and product/service offerings, define its positioning to ensure a competitive advantage.
We develop all the essential elements for defining a brand: from identity and tone of voice, to logo and typography, and extending to visual and sound design.
We craft a clear and consistent message that communicates the brand's values and mission, aligned with its tone of voice.
We create and schedule content that aligns with consumer needs, channel objectives, and business goals.
We analyse the results from various channels and adjust the strategy to achieve the brand's long-term objectives.
[ “ ]
"Playground fully understood the values and objectives of the brand and we are really pleased with our collaboration. Their team has been extremely responsive and capable."
Simone Salvioni | Marketing Manager of Wessanen Italy
How we work
[ 1 ]
LEARN
We analyse the market positioning of competitors and immerse ourselves in our client's world to understand their unique features and strengths.
[ 2 ]
IMAGINE
We identify the brand's true differentiating elements and begin to build a distinctive brand message around them.
[ 3 ]
PLAN
We create all elements of the brand identity and compile them into a brand manual, which serves as a guide for all future brand decisions.
[ 4 ]
CREATE
We implement the new elements within the brand ecosystem, ensure message consistency, and adjust the strategy if needed
Portfolio Brand Identity
Explore our projects for
Brand Identity
3/
Silverskin
Redesign the brand identity and market positioning of Silverskin, an innovative technical clothing company specialising in the production of silver fibre base layers, in the Italian market.
Wellness Foundation
Redesign the corporate website to increase Wellness Foundation's brand awareness and highlighting the uniqueness of the organization's mission dedicated to mental and physical well-being.
Ventrex
Completely redesign Ventrex's corporate website, aligning it with the mood and style of the new brand identity that we revised in the preceding months.
How can we help you?
Fill out the form with your details, and someone from our team will get in touch for a no-obligation consultation.
Or, send us an email at info@playground.it
Playground is an independent Milan-based agency founded in 2006 to provide consulting and digital communication services.
With a team of over 60 talented professionals, we work with startups, SMEs, and international brands to create tailored online experiences that engage audiences and drive business growth.
