48%
Increase in customer engagement
30%
More time consumers spend on websites and apps, boosting brand exposure
22%
Impact on customer retention for brands that include gaming experiences in loyalty programmes
Startup Menu
Let's play to convert through
CONTESTS
&
CASUAL
GAMES
We design gamification strategies that help brands engage their audience. We create prize contests and use casual games to achieve your business objectives. Our ready-to-use, highly customisable game mechanics perfectly align with your brand or project identity and can be easily integrated with CRM, CDP, or ERP systems.
The advantages
Present your brand to your audience in an unusual and engaging way, maximising exposure and interaction with your target.
Contest or casual game participants share valuable information: enhance your database by utilising mechanics that encourage this kind of sharing.
Quizzes, original games, and timeless mechanics: easily adapt any game for product education or to facilitate training within intranets or loyalty programmes.
Proven mechanics and strategies that engage users, profile them, and build loyalty through fun and immersive experiences.
Fun means conversion: use the reward mechanics and logic of casual games to promote your products and services.
Designing contest mechanics that incorporate games are effective tools for in-store applications or drive-to-store campaigns, aimed at maximising conversions.
OUR CASUAL GAMES
We offer a variety of ready-to-use casual games that are easily customisable with your brand's colours, graphics, and logo.
Need something specific?
We develop custom casual games tailored to the unique needs of your brand or project. Share your requirements with us, and we’ll handle the rest.
ONLINE CONTEST
We design and implement customised omnichannel prize contests, handling every aspect, including legal, administrative, and insurance consulting. Here are some of the general tactics and mechanics we use to achieve your lead generation goals:
Incentives for participants who invite friends to join the contest, increasing the user base and generating new leads.
Instant win mechanics that boost engagement and keep participants' interest high.
Contests that encourage participants to visit physical stores to redeem prizes or take part in exclusive activities, integrating the online and offline experience.
Synergy among various communication channels and customer touchpoints, ensuring a consistent and personalised experience across all channels.
Contests that encourage users to create and share content connected to the brand, amplifying visibility and interaction.
Question-and-answer games that not only entertain but also educate participants about the brand's products and services.
Integration with existing loyalty programmes, rewarding loyal customers with points or exclusive prizes.
Contests that leverage social media platforms to boost brand visibility and engage a broader audience.
Interactive surveys that not only gather valuable feedback from users but also offer rewards for participation.
Which channels are best for gamification?
Websites
Integration of games and online contests directly on your site to boost engagement.
Loyalty programmes
Use of game mechanics to reward and retain customers.
Social media
Use of major social platforms to reach specific target users.
Events
Creation of playful experiences for events, both online and offline.
In-store
Implemention of contests and games in-store to enhance the shopping experience and drive visits.
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“Playground has exceeded our expectations with casual games for the loyalty program of registered fans. The high customization and high playability of the games perfectly reflect our brand. Playground's professionalism, reliability and speed have made every project a success for us and our fans. An agile partner with exceptional execution capabilities. We are thrilled to have collaborated on several projects in recent years.”
Luca Innocenti | Director of Stadium Revenue, Inter F.C.
The numbers:
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How can we help you?
Fill out the form with your details, and someone from our team will get in touch for a no-obligation consultation.
Or, send us an email at info@playground.it
Playground is an independent Milan-based agency founded in 2006 to provide consulting and digital communication services.
With a team of over 60 talented professionals, we work with startups, SMEs, and international brands to create tailored online experiences that engage audiences and drive business growth.
