Emporio Armani
Sito B2B
Year
2021
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The request
Develop a digital tool to support the B2B and Trade Marketing activities of the Emporio Armani brand on a global scale.
The challenge
Present the company's multifaceted corporate activity to an international business audience without distorting the essence of the luxury fashion brand.
The insight
The project represented a significant step in Armani's digitalisation process and, at the same time, a significant change in perception in the sales process. For this reason, we opted for a horizontal content scroll, reminiscent of the experience of an offline fashion catalogue.
The solution
We created a digital B2B portfolio to give visitors insight into EA's world: its products, technologies, and activities. As the platform needed to appeal to an international trade audience, we rolled the tool out in three languages. This allowed us to showcase the products and collections, brand stores, and activities, while also creating an immersive experience in the EA world for the international audience.
