Napapijri
Napapijri x Obey
Year
2023
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The request
Design and develop an experience page that reflects the essence of the Napapijri x Obey collection, created to encourage dialogue on sustainability through fashion and creativity. The graphics of the capsule replicate the original designs by Shepard Fairey.
The challenge
The collaboration between the brand and the artist carried a significant message, based on the idea of fashion as a means to make an impact on the world. The two parties encourage reflection on change and unexpected crises, inviting a response through the power of irony, imagination, and creativity, under the motto 'Don't just watch it burn'. Our goal was to create a narrative capable of highlighting the uniqueness of the products while also stimulating conversions.
The insight
We employed a horizontal navigation to express the progressive style of the two iconic brands. Removing the menu successfully served to fully immerse the user in the new collection, aided by the selection of highly engaging campaign shots.
The solution
By removing the header menu, we directed attention to the content of the page. The horizontal scroll, impactful images, videos and colour blocks had the task of guiding the user through the collection message and storytelling.
